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Yuliya Strizhakova, Ph.D. Associate Professor of Marketing Office: BSB 252 Phone: (856) 225-6920 Email: CV: Ph.D.
University of Connecticut Research Interests: Globalization and branding in developed and emerging markets; Global citizenship and cross-cultural consumer behavior; Environmentally responsible marketing and emerging markets; Consumer well-being and responses to negative marketplace encounters; Consumer forgiveness and rumination Courses Taught: Marketing Management, Marketing Research, Principles of Marketing, Advertising and Promotions Management, Consumer Behavior. Professional Affiliations: Association for Consumer Research, American Marketing Association, Society for Consumer Psychology Representative Publications: Tsarenko, Y., Strizhakova, Y., and Otnes. Reclaiming the future: Customer forgiveness in service failures. Journal of Service Research.
Available online on September 24, 2018 Strizhakova, Y. And Coulter, R. Spatial distance construal perspectives on causerelated marketing: The importance of nationalism in Russia. Journal of International Marketing.
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L., Coulter, R. A., Strizhakova, Y., & Schultz, A. The fresh start mindset: Transforming consumers’ lives. Journal of Consumer Research, 45(1), 21-48. 2 Strizhakova, Y., & Coulter, R. Drivers of local relative to global brand purchases: A contingency approach. Journal of International Marketing, 23(1), 1-22.
• Lead article • 2015 S. Tamer Cavusgil award from American Marketing Association Strizhakova, Y., & Coulter, R. The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity. International Journal of Research in Marketing, 30(1), 69-82.
• Most cited article published in IJRM in 2013 between 2014-2017 Tsarenko, Y., & Strizhakova, Y. Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain. European Journal of Marketing, 47(1/2), 71-92.
Strizhakova, Y., Coulter, R., & Price, L. The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace. International Journal of Research in Marketing, 29(1), 43-54.
• 2015 Emerald Citations of Excellence award Strizhakova, Y., Tsarenko, Y., & Ruth, J. “I’m mad and I can’t get that service failure off my mind”: Coping and rumination as mediators of anger effects on customer intentions. Journal of Service Research, 15(4), 414-429. Strizhakova, Y., Coulter, R., & Price, L. Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. International Journal of Research in Marketing, 28(4), 342-351.